All Profits from Rook’s Blendsgiving Coffee Will Go Toward
Supporting Local Youth Mentorship Programs

Long Branch, NJ – Rook Coffee is thrilled to announce a new partnership with Big Brothers Big Sisters of Coastal & Northern New Jersey (BBBSCNNJ) in conjunction with its highly anticipated annual release of Blendsgiving, a limited-edition coffee blend crafted to celebrate the Thanksgiving season.

This year, Rook Coffee will donate 100% of the profits from Blendsgiving sold—by the bag or by the cup, in-store or online—directly to BBBSCNNJ. The company has set an ambitious goal to raise over $10,000 to support the organization’s mission of empowering local youth through one-to-one mentoring relationships with dedicated adult volunteers.

“At Rook, we believe in using coffee as a connector to our community, and we’re honored to partner with BBBSCNNJ to support their mission of creating positive, lasting mentorships with local youth,” said Marc Hindman, Sr. Director of Strategy for Rook Coffee. “Blendsgiving has been a customer favorite since its inception, and now, every cup and every bag purchased will have an even deeper purpose, contributing to life-changing relationships right here in our community.”

Starting November 13, Blendsgiving will be available for online purchase at rookcoffee.com, with direct-to-consumer shipments kicking off the launch. On November 15, the blend will also be available in all 11 Rook Coffee retail locations for purchase by the cup and by the bag. The campaign will run through the Thanksgiving holiday, culminating in the final donation to BBBSCNNJ on December, 12/3, which is celebrated as Giving Tuesday.

BBBSCNNJ has served as a trusted resource for youth mentoring across 10 New Jersey counties for over 48 years, helping to create meaningful, long-term bonds between young people and adults who offer guidance, support, and friendship. Through its professional mentorship programs, BBBSCNNJ continues to build up the next generation, helping local youth achieve their fullest potential as they grow into confident, compassionate, and capable individuals.

Rook Coffee’s Blendsgiving will be available for a limited time, giving customers the opportunity to enjoy a seasonal favorite while giving to a worthy cause. To purchase online visit their website HERE.